It all starts with one simple step. A step that will lead you to a better you, a stronger body and a more balanced life. We believe that health and wellbeing is more than just a goal – it’s a way of life, the choices and habits that create your tomorrow.

Sogood® was born out of a passion for healthy living. These products are not just supplements – they are your companions on the journey to a better “you”. Every ingredient, every recipe and every solution tells a story of carefully selected natural treasures, minimalism and effectiveness. We trust in the power of Mother Nature, but combine it with science and innovation to bring you what’s simple, clean and works.

Fitness Authority®, on the other hand, is the embodiment of strength and experience. Since 2004, we have been one of the largest manufacturers of nutritional supplements and sports nutrition in Europe, providing cutting-edge solutions for professionals and passionate sports enthusiasts alike. There’s room in our story for bodybuilders, MMA fighters, cyclists and those taking their first steps in the gym. Our motto “We set the standards others follow Us™” is not just a slogan – it’s a promise.

Together, sogood® and FA Engineered Nutrition® create a brand family that combines health, science and nature. Our values are simple:

• Safety and efficacy – standardised extracts, proven ingredients.
• Innovation and science – original recipes backed by the latest research.
• High quality – a commitment that has been recognised in more than 80 countries around the world.
• Caring – for your health and for the planet.

It’s a story of two journeys that meet with one goal: to support you in achieving your goals, whether it’s a stronger body, better health or balance in your daily life.

Our story is your story. Let’s walk it together.